Tuesday, May 10, 2005

EA Sports lands Lecavalier for NHL 2006

Season or no season, EA Sports has signed Tampa Bay Lightning forward Vincent Lecavalier to be the cover athlete for its popular video game NHL 2006.  It will be the 14th season of EA's NHL franchise.  "I am very excited about being a member of the EA Sports team," Lecavalier said in a statement Thursday. "I grew up playing EA Sports games and to be a part of NHL 06 now is a great honor." Other NHL players who have graced the cover include Chris Pronger, Owen Nolan, Jarome Iginla, Dany Heatley, Joe Sakic and Markus Naslund.
"Our focus for EA's NHL 06 was on game play and letting the superstars shine," said EA Sports marketing director Brian Coleman.  
"We feel strongly that Vincent Lecavalier is the perfect spokesman for our game as he is a highly skilled playmaker and scorer. We are very impressed with his on-ice success and the type of character person he is off of the ice. We're really excited to have Vincent join our NHL '06 team."  After helping lead the Lightning to the Stanley Cup last June, Lecavalier was named World Cup MVP while helping Canada win the gold. He then went to play for AK Bars Kazan of the Russian Elite League during the lockout.
-Referenced from www.tsn.ca


alex said...

I really liked the info on your site about sports marketing - nice work. I've just started my own sports marketing secrets blog and would really appreciate you stopping by

Rolo said...

Found a lot of useful info on your site about sports marketing - thank you. Haven't finished reading it yet but have bookmarked it so I don't lose it. I've just started a sports marketing blog myself if you'd like to stop by